Add Value to Land a New Job

ADD VALUEWhether you’re looking to land a new job, get a promotion or network, the not-so-secret secret is to add value.

But why?

And what does that really mean?

How do you do it?

And how do you convince others of your ability to do it before it’s been done?

I’m so glad you asked. 

You see, lately I’ve spoken to quite a few people who’ve gotten caught in the trap of believing that networking or the interview process was just as important to the other person as it was to them.

Sadly, it’s not.

When you want to make a new connection or land a job, hearing back from someone is way more important to you than the person who just happened to get another request on their LinkedIn that day, or had another resume added to their pile. . .

You’re wondering why you haven’t heard back yet, while they might not have even noticed you at all.

This is why it’s crucial to add value.

Adding value turns you from vanilla, to chocolate fudge crunch with mocha chips.

People notice you when you add value.

What it Means To Add Value

You might think adding value is about doing exactly what your prospective new company wants, but that’s not the whole story.

Adding value is about doing what the company wants and needs at the intersection of what you’re good at doing.

If you try to force yourself into a role or add value that doesn’t feel natural to you, you’re not going to feel good about it for very long. You’re also going to burn yourself out.

Instead, look for ways to add value that align with who you are.

When it comes to networking, you’ll need to do the same thing.

Many times, people shy away from networking because they’re worried that they are just another person asking for something from someone – whether it’s asking for a job or asking to pick someone’s brain – and being on the asking end doesn’t feel very good.

Plus, it leaves you wide open and vulnerable for rejection. And that’s no fun for anyone.

So, while it’s true that you do want those things (a job or to pick someone’s brain) you’ll also have to think about what you can offer someone when you go to these meetings – or even well before – when you’re asking to set the meeting up.

What would incentivize someone to want to talk to you?

This is truly where many people get stuck. They have no idea why anyone would want to talk to them or what they have to offer – and that is a real problem.

How To Add Value

When it comes to adding value, the equation (as mentioned above) looks like this:

What the company or person needs + what you can uniquely do = adding value

Figuring out the solution to this formula requires you do a few things:

First, you need to do some research into what the company or person needs.

What’s keeping them up at night? 

What problems are they trying to solve in their company or industry? 

What are some of the biggest frustrations that they deal with every day? 

Next, you need to know yourself and what you offer extremely well.

This is not just a list of your past accomplishments, but it’s about your personality, your skills, how you go about handling problems, what you like to do, what you’re passionate about, who you are and more.

Some might describe this as a personal brand.

Finally, you’ll have to figure out where the intersection of those two pieces lies. 

Your unique abilities may solve their problems in a specific way, and when they do, that’s adding value – that’s what will make you stand out from the other people who haven’t taken the time to think about why they, in particular, are important to the company or person you’re requesting a meeting from.

[Tweet “How to figure out why YOU are important for a company to #interview or to network with #career”]

Convincing Others You Can Do It Before It’s Done

You’ve seen a problem. You’ve proposed a solution.

Now why should anyone believe that you can pull it off?

The first reason is that by the fact that you’ve already been able to add value,  you’ve already proven that you’re hard working, that you care, and that you believe in yourself.

That’s way more than what other candidates have done.

Second is that you’re not only going to talk about your strengths and accomplishments like the other candidates, you’re going to draw a straight line from what you’ve already done in the past to the traits that you’ve highlighted that will allow you to accomplish your future plan.

You’re not just saying you were successful in the past so therefore you believe you can be successful in the future.

You’re saying “I used X tool in the past successfully, and since we both agree that X tool is what’s needed in the future, I think we can both agree I’ll be a successful candidate.”

Yes, many times employers are asking for skills that match their requirements on resumes.

But I want to make sure that you’re not being general when you’re talking about your success.

I want you, when you’re talking to people, to talk about how you used those skills for success, and make sure that what you’re talking about is not only what you’ve been successful at, but it’s also exactly what the company needs you to be successful at in the future.

This can be tricky for career changers, because many of the ‘hard skills’ won’t be things you’ve done. But many of the soft skills you will have, and by being very specific about how you’ve been successful using soft skills to get ahead and help a company achieve it’s goals, you can convince others you can add value for them too.

How To Add Value To Your Job

In my experience, whether it’s a new job, your current one, or whether you’re looking for people to network with, the biggest thing that trips people up is they don’t know HOW to add value.

They don’t know what it is that would actually be helpful to the other person.

What you need to do, is follow the formula:

What the company or person needs + what you can uniquely do = adding value

It doesn’t have to be huge. It can be something very small.

But you have to actually care. If you’re not invested, it won’t matter, so make sure that it does feel like the problem you’re solving is a problem you’re connected to solving.

If you can do that, you’ll be adding value, and people will be beating down your door.


Career Building, Career Change, Career Coaching Success, Career tools

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